Digital signage: is it really worth your time, effort or money?

Digital Signage display in the shop window

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Why Digital Signage Is Important

digital signage at a car garage

Spreading the word and drawing in new customers relates to the growth and success of your business. This is particularly true if you have a restaurant, retail store and other types of businesses that rely on foot traffic. The sign is one form of marketing and advertising that ranks being the most effective. A brand-new sign is the oldest but most dependable way to get people to notice your location.

So, how can digital signage help your business?

Thanks to the advancement in technology digital signage allows you to make a bigger and better visual impression on your customers and public with ease. They have become more durable and can incorporate various aspects of digital technology to help spread the word about your business more efficiently.

If you’re unsure about the way digital signage can help you or if you want to know the benefits, here are a few of the most prominent reasons that many are investing…

  • It’s impressive! – The sign is one of the oldest forms of advertising available, however it is still incredibly impactful. Nevertheless, the quality of the sign you do have says a lot about the business you are running. We are strongly influenced by the visuals we’re presented with, your signage is no different. The sign is the first interaction customers have with your business, if you’re expecting a rundown sign to portray a high-quality service/product, you’re sorely mistaken. From the way your employees communicate to your customers to the promotions material you use all portray the quality of product or service you want to provide.

 

  • It’s cost effective! – Why do those new to digital signage think it’s a more expensive way to create printed adverts? Why are they focusing on the price as opposed to the value that it can have on their business? The bottom line is if you implement it properly, then this investment is much less than the missed opportunity cost of not having any way to engage your customers. When you choose to spend money on high quality digital signage, you can expect it to work in your favour for years to come. The better materials and flashier technology means that you don’t need to worry about maintenance as you would have in the past. They have been designed to last, even in poor weather, the bright digital signage will still alert people compared to a sad looking bulletin board or small print out flyers that don’t sufficiently indicate you’re open for business
Digital advertising display showing a menu

If you’re ready to take the next steps in marketing your business, HTS have the experience in helping you utilise brand new digital signage displays to deliver tangible results. Contact one of our experts to get your tailored digital signage solution, or to find out more benefits!

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